Unified Campaigns Orchestrator
ReachOut is a secure, compliant SaaS dashboard enabling multi-tenant marketing operations. It allows users to orchestrate bulk campaigns across Outgoing SMTP E-mail and Meta WhatsApp Cloud structures concurrently while logging analytical statuses in real-time.
Platform Overview
ReachOut serves as an enterprise-grade communications hub designed for isolated customer data workflows. By dividing databases, list uploads, templates repositories, and campaign tasks, the platform ensures secure operations:
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Tenant Isolation: Every registered organization operates inside its own isolated database container namespace.
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Multi-Channel Routing: Direct campaigns using outbound SMTP relays or Meta WhatsApp Cloud channels individually or combined.
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Granular Configuration: Outgoing relays, webhooks, and billing settings can be adjusted per tenant with zero global conflicts.
Quickstart Guide
Follow these basic tasks to get your tenant organization activated:
Register Tenant
Pick a seat plan tier, choose your billing term, and pay securely.
Connect Channels
Enter SMTP server settings or paste approved Meta WhatsApp Cloud credentials.
Import Contacts
Drag and drop CSV or XLSX list databases directly into your dashboard.
Configure Outbound SMTP
Unlike shared delivery systems where sender reputational pollution is high, ReachOut isolates SMTP routing keys. Head over to Settings -> SMTP Integration to configure your parameters.
Available Outbound SMTP Host Details
Use the following configurations to map standard bulk providers:
| Provider | Host Address | Recommended Port | Authentication |
|---|---|---|---|
| Google Workspace / Gmail | smtp.gmail.com | 587 (STARTTLS) or 465 (SSL) | Required (App Password) |
| Microsoft 365 (M365) | smtp.office365.com | 587 (STARTTLS) | Required (SMTP Auth enabled) |
| Amazon SES | email-smtp.[region].amazonaws.com | 587 (STARTTLS) or 465 (SSL) | Required (SES SMTP Credentials) |
| SendGrid SMTP | smtp.sendgrid.net | 587 (STARTTLS) or 465 (SSL) | Required (API Key as Password) |
| Zoho Mail (Paid) | smtp.zoho.com | 465 (SSL) or 587 (STARTTLS) | Required (App Password) |
| Hostinger SMTP | smtp.hostinger.com | 465 (SSL) or 587 (STARTTLS) | Required |
Sync Meta Cloud WhatsApp APIs
Deploy pre-approved template marketing campaigns directly. ReachOut syncs templates with Meta Cloud structures. Input your Meta Developer Access Token, Phone Number ID, and WABA Business Account ID in settings to activate.
WhatsApp Cloud API Messaging Limit Levels
Meta enforces messaging limits based on verification status and delivery phone number quality score:
Allows business-initiated conversations with 1,000 unique customers per rolling 24-hour period. Standard for unverified/new numbers.
Allows business-initiated conversations with 10,000 unique customers per rolling 24-hour period. Automatically unlocked as volume increases.
Allows business-initiated conversations with 100,000 unique customers per rolling 24-hour period.
Allows business-initiated conversations with Unlimited unique customers per rolling 24-hour period. Requires high quality score rating.
Configure SMS & MMS Broadcasts
ReachOut provides native multi-provider SMS and MMS broadcast capabilities. Connect standard HTTP REST APIs, Twilio, MSG91, Fast2SMS, or custom carrier SMS gateways to dispatch high-throughput text and multimedia campaigns.
Key Features & Regulatory Compliance
Create SMS text layouts with dynamic variable tags (e.g. {name}, {order_id}). Attach image media URLs for MMS dispatches. Supports DLT Template ID & Sender ID headers for regional compliance (e.g. TRAI / DLT India).
Select imported subscribers or custom dataset files to trigger instant SMS broadcasts or queue future automated schedules. Delivery logs capture gateway message IDs, transmission timestamps, and failure error codes.
Template Creation
Build dynamic message layouts tailored to your channels:
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Email Design Workspace: Write custom, responsive HTML layouts directly or utilize the drag-and-drop Visual Editor to assemble responsive columns, images, and CTA components.
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WhatsApp Meta Integration: Map template parameters (header, body text, buttons) to Meta Cloud schemas. WhatsApp templates support variable merges such as
{{1}}, which map to dynamic B2B attributes at runtime. -
SMS & MMS Templates: Create short-code or long-form SMS templates with mandatory DLT Headers, Sender IDs, and optional MMS image attachment URLs.
Campaign Execution
Broadcast templates to datasets or subscriber lists. ReachOut supports instant execution and advanced background scheduling:
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Instant Dispatch: Dispatches campaign payloads immediately to targeted lists using active SMTP connections, WhatsApp webhooks, or SMS Gateway API endpoints.
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Scheduled Campaigns: Configure dispatches for future timestamps. The scheduler script runs as a background process to process queued items as they hit their designated release times.
Dual Campaigns
Maximize communication outreach by executing multi-channel campaign flows. In a Dual Campaign setup, ReachOut routes your message via Email and WhatsApp concurrently. Analytical outcomes (delivery, pending tasks, errors) are captured and displayed side-by-side in separate detail columns.
Billing & PDF Invoice Generator Hub
The Billing Generator hub (billing_generator) empowers tenants to create, customize, and multi-channel dispatch professional PDF invoices and bills directly to customer databases.
Customizable PDF Invoice Themes
Choose between four professionally styled PDF themes (Modern Indigo, Corporate Slate, Minimalist Monochromatic, and Vibrant Emerald). Configure tenant branding logos, business address details, GST/VAT rates, custom terms, and digital signatures in Tab 3: Branding & Templates.
Multi-Channel Bill Dispatcher
Dispatch generated PDF invoices through Email (PDF attachment) and WhatsApp (Direct PDF file attachment or public download link). Execute single invoice dispatches or bulk dispatch entire customer batches in Dual-Channel mode with one click.
Orders & Dispatch Hub with Real-Time Auto-Fetch Search
Track dispatch status (Email Status, WhatsApp Status) for every order in Tab 2: Orders & Dispatch Hub. Built-in instant search and filter controls auto-fetch results on every keystroke as you type (search Order ID, Customer Name, Email, or Mobile) or select Template/Status dropdowns.
Logs Collection & Analytics
Track the operational efficiency and integrity of your dispatches in real-time:
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Campaign Logs: Captures sending statuses, unique open rates, transmission counts, and detailed error messages from outgoing channels.
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System Email Logs: Tracks internal platform dispatches (e.g. system warnings, registrations, security alerts, invoices) for platform monitoring.
Datasets Creation
Datasets offer dynamic audience management. Load customized files containing custom attributes (names, unique tags, phone numbers, custom columns) using Excel spreadsheets or JSON files. Datasets let you map variable placeholders inside template designs dynamically at dispatch.
Addons & Extenders
Modify and scale tenant capabilities instantly through the integrated Addons Marketplace:
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Templates & Campaigns: Increase limits for email/WhatsApp template storage and monthly broadcast capacities.
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Contacts & Subscribers: Purchase incremental quota blocks to store additional subscriber profiles.
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Datasets: Extend the number of custom databases segment sheets you can upload concurrently.
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Verified B2B Leads: Purchase geo-targeted, validated lists of pre-qualified business leads injected directly into your subscriber base.
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Email Setup requests: Outsource branded channel deployments or SMTP configurations to system administrators.
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WhatsApp Setup requests: Outsource Meta API credentials verification and WhatsApp cloud mappings to system administrators.
Support & Tickets
ReachOut includes an integrated Support Ticketing System. Tenants can generate tickets for billing adjustments, account configurations, or technical bugs. Superadmins can review issues, exchange replies, and update ticket states directly within the system admin dashboard.
Audit Logs
Ensure operational security and compliance. System audit logs track all configuration actions, including log-in attempts, profile overrides, settings changes, and API mappings, storing exact action tags, operator identities, timestamps, and origin IP addresses.
Messaging Limits Overview
Different email SMTP providers and messaging platforms impose specific volume limits to prevent spam and ensure compliance. Understanding these limits is critical to choosing the correct setup.
Standard providers like Gmail and Outlook enforce strict daily limits (e.g. 500/day for Gmail). For mass campaigns, professional bulk services like SendGrid or Amazon SES are required.
Meta scales conversation volumes progressively (starting at 250 conversations up to unlimited) based on verification, number quality score, and usage volume thresholds.